PFIZER UNBRANDED COVID VACCINES
STREAMING TV AD
A public reminder to include the COVID-19 vaccine in your holiday plans. We shaped this into a winterland of fun while navigating endless revisions to meet a strict deadline. I controlled the script, led voice recording sessions, and contributed to creative direction.
cardiology brand DTC commercial
STREAMING TV AD
This spot will relaunch a powerfully different and effective LDL-C lowering treatment to the post-CV-event audience.
WIP animatic available by request only.
Pfizer unbranded covid vaccines
Real people. real reasons. JESS
Three people share their reasons for getting the 2024-2025 COVID-19 vaccine.
rise CLINICAL TRIAL
campaign LAUNCH
To raise awareness for a clinical trial of a promising new therapy for Sickle Cell, we needed to build trust within the community. To engage the righteously skeptical audience we launched RISE UP—a campaign created by and with Sickle Cell Warriors. On its first release, the We Shine On ad quickly gained over 3 million YouTube views.
SEE TWO MORE: OUR MOTIVATION & THIS ONE’S PERSONAL.
THE MAKING OF RISE UP
RISE UP took the Warrior mantra “Nothing for us, without us,” to heart. This video explains how. For the campaign’s videos, I developed the story arc, outlined each interview, wrote the scripts, and contributed to all editing, sound, and color sessions.
CUROLOGY
AMY’S ANTI-AGING JOURNEY
Until I was hired, Curology relied entirely on a handful of sponsored influencer ads. With this ad, I helped cut their CPM and CVR in half for the cateogory. I concepted and wrote, helped art direct and edit the piece—and developed the gloved hands, steam, and avocado scene. It was the top “thumb stopper” of all openers tested.
explore pnh
BRANDI’S PERSONAL NARRATIVE of hope
Brandi is living with rare blood disease PNH and excelling in life. My team went on location to capture her inspiring story and share her insights. As ACD, I mapped the narrative arc and worked with the director on the interview, planned for the shoot with my creative partner, wrote the script, and contributed to editing, sound, and color sessions.
Dermira
CORPORATE REBRANDING
Silicon Valley biotech Dermira needed an image upgrade. In our pitch, we presented "Dermira is Looking Deeper." When we won, we dove in further. This beautiful rebrand launched at the world’s largest professional dermatology conference.
QBREXZA
Winning pitch
Dermira invited W2O to a multi-tiered pitch: Develop a disease state awareness campaign for hyperhidrosis (excessive sweat) and a branded launch for a medicated wipe. My partner and I developed the winning concept, #SeetheHype and #WipeoutHyperhidrosis, two platforms for sufferers and their doctors.
PROVENGE
WINNING PITCH
At launch, Provenge was the first and only immunotherapy for prostate cancer but the therapy struggled to gain uptake at launch. After extensive patient interviews, we found Provenge helps men feel empowered. After testing and refinement of 3 concepts, our "Fighting prostate cancer is my personal battle” won.
TRANSLATE BIO
Award-winning Brand Identity
Boston biotech RaNA Therapeutics came to W2O needing a rebrand that reflected their innovative RNA science and exciting pipeline potential. We brought their new name to life with this award-winning rebrand.