Dermira Corporate Campaign
Silicon Valley biotech Dermira came to W2O in need of an image upgrade. Their logo was outdated and they had no identity or creative campaign to speak of.
In our pitch, we came back with the idea of "Dermira is Looking Deeper." When we won the business, we were asked to enliven that message. With designer Ben Neill, we developed the three-part campaign of "Skin science, re-envisioned, re-imagined, and re-examined" in which the circular Dermira Degree highlights each point of contemplation.
In later work, "Realize the possibilities within" was added as a final refrain. This extension first appeared on 72 street banners in San Diego during AAD, the largest professional dermatology conference in the world.
