TRANSLATE BIO GALLERY — Heather Sparks

Translate Bio Award-winning Brand Identity

RaNA Therapeutics came to W2O needing a rebrand that reflected their innovative RNA science and exciting pipeline potential. We brought their new name to life with this award-winning rebrand. (See: Award of Excellence from The Rx Club).

Alongside designer Trevor Dawson and CD Jen Ormorod, I built a framework for a bounty of visual outcomes by pairing the new company name with subconscious associations. After three rounds, their brand identity was born. Our method remained a staple for developing brand launches at W2O (now Real Chemistry).

Afterward, we turned our attention to the re-launch of the Translate Bio website. I contributed top-level headlines and science writing. Translate Bio was acquired by Sanofi.

The brand identity brought ownable energy and interest to this biotech, and provided a visual rhythm that was unmissable.

“Transforming RNA science into healthy expression” became the company’s mantra and was featured on their homepage.

While my designer and I developed the company identity and website, we also developed beautiful graphics like this to explain RNA science.

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